What you’ll do:
Identify new cost-effective lead channels and optimize for revenue. We’re not interested in leads-for-leads-sake. We need you to find leads that convert to paying customers.
Optimize performance of existing lead channels, including product-generated channels, through rigorous testing and experimentation to convert prospects to customers at a higher rate and lower cost.
Build and maintain funnel performance dashboards (sample KPIs: lead velocity, channel CAC and payback, channel ARPA) that bring to light areas for improvement and better ROI across channels. Make compelling, data-based arguments for where spendin is too low or too high to inform marketing strategy.
Identify best-in-class prospecting tools and third-party data providers to build a robust pipeline of high-quality outbound lists.
Ramp up of distribution of educational content across paid channels and nurture tracks to drive brand awareness across key verticals and target accounts.
Work with marketing/sales ops to develop and optimize an effective scoring system that accurately surfaces and prioritizes sales leads.
Manage and drive key metrics around MQLs, SQLs and sales opportunities.
Produce and manage new campaigns for sales prospects and customers alike.
What we’re looking for (you!):
3-5 years of marketing experience in B2B SaaS with at least two years focusing on lead generation
Background in finance, law, or analytics a plus. Have a JD? Yes, please!!
A track record of 1) driving inbound pipeline for high-performing sales teams 2) exceeding lead quotas
Intimate knowledge of and hands on experience with the following: Salesforce, Pardot, Google Analytics, landing page builders (e.g. Unbounce, Instapage), A/B testing tools (e.g. Google Optimize, Mutiny, Optimizely)
Experience running and optimizing successful A/B tests and lead generation experiments
A strong understanding of analytics as well as the nuances of marketing and sales funnels
Experience owning a demand generation budget
Excellent writing skills and a proven ability to create persuasive, compelling copy
Passionate about getting s*** done, an urgency to win, and a willingness to take big swings, even if they fail.
The ability to independently carry high-value projects through from ideation to execution
Why us? 😍
Source: We Work Remotely: Sales and Marketing Jobs